I'm old enough to remember when USA Today launched in the Fall of 1982 with its streamlined content and colorful pages (all newspapers were B&W back then kiddies) which were garish and low-brow - simpleminded you might say. In fact, that's exactly what everyone in the publishing world DID say. You would have thought the world was coming to an end based on the reaction the big-foot media had to this dumbed down news source. It was a dumbed-down news, light on substance and targeted to people (rubes) who read small town regional newspapers like The Brookfield Citizen or The Long Valley Advocate or The Talbotton New Era. It was the Walmart of newspapers that put a lot of small town papers out of business and replaced them with homogenized, centralized, corporatized BlueRedPurpleGreen mush. Some derided it as "McPaper'' — junk-food journalism for television viewers who didn't like to read. Newsweek once described its founder as "the man who shorten...
Isn't it rich? The Keeper of the Clown Bell is a semi-secret society dedicated to exposing the clowns in our midst. Ring Loud, Ring Often!