"The video was an unauthorized use of our IP," an EA spokesperson told Game Informer. "We do not support our assets being used in political campaigns."This unauthorized use refers to a video titled The Trump Effect which is now pretty hard to find on the internet because the lawyers at Electronic Arts are sending out Cease and Desist Orders to any web site that serves up the content.
|The Trump Emoji|
Why? I don't really think there's a legitimate answer to that question. The video was created by a Trump fan and used the Mass Effect 2 promo trailer from 2010 for some voice over (Martin Sheen:) and some souring (fascistic) music. But most of the content is Trump TV clips and fair use by any reasonable definition. You would think the people at EA would love the publicity for a 6 year old video game. But this is Trump and so extraordinary measures must be taken. You'd also think the publisher of Mass Effect 2 would understand The Trump Effect because they built different modes of communication into their game.
The cinematic, choice-based dialogue in Mass Effect 2 lets you fine-tune your character and story using the conversation wheel at the bottom of your screen.I guess these video game nerds don't like reality.
Choices on the wheel’s left side let you explore the conversation in depth, while choices on the right tend to move the conversation to quicker completion.
The top of the wheel typically corresponds to Paragon choices, where Shepard makes selfless, cooperative decisions. The bottom generally corresponds to Renegade choices, where Shepard tends to be more aggressive and hostile.