Pity the Groundhog


I have no love for Marmota monax but I do pity the furry troll in this outrageous Fiat commercial extolling the joy of young snowboarders motoring through the pristine natural environment in their jaundiced micro-car, music blaring and spraying snow on God's peaceful (though annoying) creatures en rout to some unknown destination. Is this advertisement meant to spur my interest in buying a Fiat? Count me out as a FCA customer. As I watched this yellow blob scurry across the snowscape my only wish was that it would get swallowed by a bottomless crevasse and leave the forest animals in peace.

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