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SXSW Points toward the machine

Corporate crap for the digiratti
SXSW, Inc. is having it's Austin party all week and my how things have change since the late 80's. Once a hub of hipster creativity mixed with Lone Star "country" realism ATX has really let this one blossom into a uber-fest-freak-show. Don't get me wrong, Austin is a great place, but this event has evolved from a very cool, in the know, happening to a corporate trade show projecting cognitive dissonance around the globe.

Tinder users in Austin are being punked while homo sapiens are protesting for their lives. It's all about Innovation, Inspiration and Creativity don't you know so get to it, and Love Pepsi while you're at it.

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