Pepsi - Drink of the Spartacus Generation

No, No, No!!!
It's not possible to create anything as fundamentally WRONG (I mean wrong in every conceivable way) as what BBDO did with the Pepsi advertisement using a scene from Spartacus that was shown tonight on the broadcast of the Academy Awards. It made me want to vomit.
How could you take a powerful moment from one of the great films (Kubrick for Christ's sake) and cheapen it with such mindless commercialism. I mean what's next?
Citizen Kane, Ben Hur, The Godfather all could be used to sell soda pop or pizza or whatever...

Message: You're all slaves and your moment of glory is found in drinking sugar water you pathetic, self absorbed couch potatoes.

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